Amazon has started its legendary Black Friday sales, declaring it ‘Black Friday week’ in anticipation of the Day itself on Friday 26 November 2021. Already, they have discounts up to 50% off across computer and software, home and kitchen, tools and DIY, sports and outdoors goods - and more. There will be daily ‘lightning deals’ - heavy discounts on specific items for a brief period of time. Amazon, as one of the world’s largest consumer conglomerates, has the ability to offer huge discounts on the most popular brands, but also offers sale deals on their very popular own-branded goods, such as the Echo Dot and Fire tablets. At the moment, Amazon is offering special deals on its proprietory media library memberships: Tech and TVs are at the top of most Black Friday wanted lists with big discounts promoted on big screen home cinema equipment, smartphones and watches among other items. There are also savings to be made on a wide range of hair and beauty products, home and kitchenware, kids’ toys and baby goods, as well as clothing and accessories.
